Okay, you've stopped drinking Bud Light. So what?

It will take more boycotts than that.

For some truly incomprehensible reason, Bud Light decided to put Dylan Mulvaney on one of its beer cans as part of some bizarre commemorative promotion or something. I don’t know. In case you’re happily unaware, Dylan Mulvaney is an extremely mentally ill man who believes he is a woman and who playacts his woman-fantasies on social media. Sometimes he dresses up like a doll, too, or a little six-year-old girl, and he talks about carrying around tampons to give to women, and he had a surgeon carve his face up to look more like a woman’s. It’s all deeply unsettling, the sort of thing that is quite obviously headed for some extreme mental collapse or worse. Somehow this man has become the present face of transgender advocacy, a cause célèbre in the transgender movement itself and a voice to young people who believe themselves to be transgender.

The Bud Light thing was apparently too much for lots of consumers to bear, so there’s some sort of modest backlash to the company afoot. People have vowed to stop buying Bud Light. The aging country singer/rapper Kid Rock shot a bunch of beer with a gun. Reports have surfaced of Bud Light piling up in local grocery stores. It’s a whole thing.

I guess I am unimpressed. So you’ve stopped drinking Bud Light because they put a sick, unwell, child-grooming grifter on their beer can. Well, good for you. It’s the right call. Is that all you’re doing? Because you know this has been going on for a long time, right? The transgender movement has been using sick, unwell people to target and exploit vulnerable adults and children for a long time now. Major brands have been endorsing this and signing onto it for years. Cultural institutions have gotten behind it. It’s deeply embedded in our cultural, very visibly so, everywhere.

So I’m sort of dubious as to why we’re taking this huge, theatrical stand here. Because they put the latest transgender spokesman on a can of beer? Why does that push your buttons more than the fact that they’re castrating and hysterectomizing young boys and girls? You know they’re doing that, right? Have you been taking a stand against that in any meaningful way? Because vowing to never again drink a watery beer doesn’t feel all that notable or special in the wake of that kind of mass-produced depravity. It feels like we could be doing more. To be honest this feels like little more than a social media craze, the sort of thing people do because it feels sort of good and is fun and visible in a social media-type way.

Maybe I’m wrong. I mean, refusing to drink Bud Light is very much the right call here. They put an unstable man promoting an extremely dangerous ideology on one of their cans. Yes, throw your Bud Light out and don’t buy anymore. And maybe this will be some sort of tipping point, who knows. Maybe if Bud Light backs down and repents in some way, it will embolden more people to take on the transgender machine in a direct and practical way. I must confess though that I am dubious about it. Color me skeptical. If I’m incorrect, and this is the start of some sort of major groundswell against transgenderism, I’ll eat my hat. Right now it just feels like another viral moment, that people don’t actually care all that much and will forget about it in a week or two. Please, prove me wrong.